Social Media Marketing Executive (Beauty & Skincare)
Premium Beauty Brand
Brand Storytelling, Community Engagement, and Digital Content Strategy
Posted on January 20, 2026
Job Description / Role
🔹 Key Responsibilities:
- Content Orchestration: Plan, produce, and deploy high-engagement content across Instagram, TikTok, and other relevant beauty-focused platforms.
- Community Management: Handle daily channel operations, including real-time monitoring, community interaction, and fostering brand loyalty.
- Trend Adoption: Rapidly identify and apply social media trends, viral audio, and platform algorithm changes to keep the brand relevant.
- Campaign Collaboration: Partner with the creative and marketing teams to execute cohesive digital campaigns for new product launches.
- Brand Stewardship: Ensure every post, story, and comment aligns perfectly with the brand’s tone, premium aesthetics, and storytelling objectives.
- Growth Analytics: Monitor engagement metrics to refine content strategies and build meaningful connections with the online community.
🔹 Requirements:
- Experience: Proven hands-on experience managing social media accounts for a consumer brand, preferably in beauty or lifestyle.
- Technical Skills: Strong understanding of content creation tools, video editing for social, and platform-specific algorithms.
- Niche Passion: A genuine enthusiasm for skincare, beauty trends, and cultural movements within the Middle East.
- Mindset: Creative, well-organized, and detail-oriented with the ability to thrive in a fast-paced, high-growth environment.
- Communication: Excellent English writing skills with the ability to adopt a distinct, conversational brand voice.
- Education: Bachelor’s Degree or Diploma in Marketing, Digital Media, or a related field.
What We Offer:
- Creative Freedom: Take real ownership of the brand’s digital identity and experimental content strategies.
- Impactful Role: Join a fast-growing brand making a significant splash in Dubai’s competitive beauty market.
- Long-Term Growth: Opportunity for professional advancement as the brand expands its regional footprint.
- Compensation: Competitive monthly salary of AED 5,000 to 6,000, tailored to your content portfolio and beauty industry expertise.