Senior Marketing Specialist – Dubai, UAE | Y A S Developers FZE

🔹 Key Responsibilities:

• Integrated Strategy: Develop and lead multi-channel marketing strategies that align with specific real estate project milestones and sales goals.
• PR & Media Mastery: Direct all PR initiatives, serving as the primary liaison with major media houses and external press partners to secure high-value coverage.
• Event Management: Concept, coordinate, and execute premium project launches, gala events, and promotional activities that resonate with HNWIs.
• Brand Alliances: Drive strategic brand partnerships and cross-industry collaborations to elevate the developer’s market visibility and prestige.
• Performance Analysis: Rigorously monitor campaign KPIs, using data-driven insights to optimize reach and maximize marketing ROI.
• Messaging Consistency: Coordinate with internal creative teams and external agencies to ensure a unified and sophisticated brand voice across all touchpoints.

🔹 Requirements:

• Industry Background: Proven, heavy-weight experience in Real Estate Marketing or Property Development specifically within the Dubai market.
• Functional Expertise: Solid track record in PR, large-scale events management, and regional media coordination.
• Strategic Mindset: Creative thinker with the ability to manage complex, high-budget campaigns and prioritize competing project deadlines.
• Market Knowledge: In-depth familiarity with Dubai’s real estate dynamics, regulatory environment, and investor behavior.
• Communication: Exceptional English communication skills (Arabic is a plus); ability to manage high-level external stakeholders and agencies.
• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

What We Offer:

• Creative Autonomy: A senior role with the freedom to shape the marketing identity of prestigious new real estate developments.
• Strategic Impact: Opportunity to be a key driver in the company’s growth and market positioning in a world-class city.
• Professional Growth: Work in a fast-paced, high-reward environment with a high-performing development team.
• Compensation: Competitive monthly salary of AED 5,000 to 6,000, tailored to your senior expertise and real estate marketing background.