Digital Marketing Specialist
Company Overview:
We are a dynamic and growth-focused real estate company headquartered in the prestigious Business Bay district of Dubai. Our firm is dedicated to providing high-value property solutions and maintaining a sophisticated digital footprint in the competitive real estate market. We pride ourselves on a collaborative culture, a modern office environment, and a forward-thinking approach to technology. At our company, we believe that digital excellence is the key to connecting buyers with their dream homes. Join our marketing team and help us set new benchmarks for property brand storytelling in the heart of Dubai’s commercial hub.
Job Description:
We are seeking a hands-on Digital Marketing Specialist to take ownership of our online presence. This role is ideal for a creative yet data-driven professional who thrives in a fast-paced environment and is comfortable executing campaigns across multiple channels. You will manage our website, optimize lead tracking through our CRM, and build an engaging brand narrative across social media. We are looking for a specialist who can translate market trends into effective digital strategies that generate high-quality leads for our sales team. This position offers a hybrid work model, allowing for a healthy balance between our modern Business Bay office and remote work.
🔹 Key Responsibilities:
- Manage and update the company website, ensuring high performance, SEO optimization, and effective landing page conversion.
- Oversee CRM activities including HubSpot/Mailchimp lead tracking, segmentation, and automated email nurturing campaigns.
- Plan, create, and execute high-quality social media content to increase brand awareness and engagement.
- Monitor digital campaign performance and utilize analytics to provide data-driven insights for the Management team.
- Liaise with the Human Resources department to promote internal culture and employer branding on digital platforms.
- Collaborate with the IT team to ensure seamless platform integrations and website security.
- Coordinate with Engineering and project teams to gather technical details for new project launches and digital brochures.
- Stay updated with the latest trends in real estate marketing and digital technology to maintain a competitive edge.
🔹 Requirements:
- Bachelor’s Degree, Diploma, or Certificate in Marketing, Digital Media, or a related field.
- Proven digital marketing experience with a portfolio of practical execution.
- Strong hands-on experience with CMS platforms (WordPress) and CRM tools (HubSpot, Mailchimp, or similar).
- Solid understanding of SEO basics, email automation, and social media management.
- Strong analytical thinking with a data-driven mindset and proficiency in Google Analytics.
- Excellent written and verbal communication skills in English.
- Ability to work independently and manage multiple marketing projects simultaneously.
- Must be based in or willing to relocate to Dubai.
What We Offer:
- Monthly salary package ranging from AED 5,000 to 6,000.
- Hybrid work model (Remote/Office flexibility).
- Professional work visa sponsorship and health insurance coverage.
- A modern, collaborative office space in Business Bay.