Marketing Specialist (Cybersecurity & B2B Strategy)
Defa3
Proactive Cyber Defense, Thought Leadership, and Regional Growth
Dubai, United Arab Emirates
Posted on January 14, 2026
Job Description / Role
🔹 Key Responsibilities:
- Content Strategy: Develop and execute high-impact content strategies to establish Defa3 as a thought leader in the cybersecurity space.
- Lead Generation: Drive multi-channel B2B lead generation campaigns across LinkedIn, SEO, and specialized industry events.
- Technical Storytelling: Translate complex technical cybersecurity concepts into clear, engaging marketing materials for non-technical stakeholders.
- Sales Enablement: Collaborate closely with the sales team to create outreach materials for enterprise and government-level client engagement.
- Brand Visibility: Manage and expand Defa3’s presence across both digital and offline regional marketing channels.
- Market Analysis: Monitor regional cyber threat trends to ensure marketing messaging remains timely and relevant to client needs.
🔹 Requirements:
- Education: Bachelor’s Degree in Marketing, Communications, Business, or a related field.
- Expertise: Solid understanding of digital marketing platforms, SEO principles, and LinkedIn Campaign Manager.
- Communication: Exceptional storytelling and writing skills, with the ability to simplify technical jargon.
- Strategy: Proven ability to manage multi-channel campaigns and drive measurable lead generation.
- Attributes: Creative, strategic, and proactive; able to thrive in a fast-paced technology environment.
- Market Context: Familiarity with the UAE/Regional business landscape and cybersecurity trends is an advantage.
Why Defa3?
- High Impact: Be a key contributor to a mission-driven team protecting regional digital assets.
- Ownership: Take the lead on marketing initiatives within the proactive cyber defense space.
- Growth Potential: Join a fast-growing company at the intersection of technology and security.
- Compensation: Competitive monthly salary of AED 10,000 to 11,000, tailored to your professional marketing expertise and tech-sector knowledge.