Brand Manager – Dubai Industrial City, UAE | Rasasi Perfumes

Company Overview:

Rasasi Perfumes is a premier luxury fragrance house based in Dubai, renowned globally for crafting oriental and occidental perfumes, luxury mists, and fine fragrance products distributed across international markets.

Job Description:

The Brand Manager will lead brand strategy, direct product development and product launches, oversee creative agency briefings, manage multi-channel marketing campaigns, and partner with executive management to maintain brand positioning across global retail networks.

🔹 Key Responsibilities:

• Formulate and execute comprehensive brand positioning and growth strategies for assigned fragrance portfolios.
• Lead end-to-end new product launch cycles, including concept development, product naming, storytelling, and go-to-market plans.
• Develop detailed creative briefs and liaise with design agencies, photographers, content creators, and packaging vendors.
• Review, approve, and refine marketing assets, promotional collateral, and digital campaign materials before public release.
• Collaborate with internal marketing teams to coordinate social media strategy, influencer partnerships, PR events, and digital campaigns.
• Analyze fragrance industry trends, consumer insights, market share data, and competitor activations across the GCC.
• Maintain visual identity guidelines across product packaging, retail displays, e-commerce storefronts, and marketing communications.
• Evaluate campaign ROI, sales performance analytics, and recommend data-driven enhancements for future product initiatives.

🔹 Requirements:

• Bachelor’s Degree in Marketing, Business Administration, Branding, or a related discipline.
• Proven track record in brand management, product line development, and marketing campaign execution.
• Prior experience in the luxury fragrance, cosmetics, beauty, fashion, or lifestyle FMCG sectors is strongly preferred.
• Expertise in brand positioning frameworks, digital marketing channels, agency management, and creative evaluation.
• Exceptional project management, communication, and strategic planning capabilities.
• Must be based in the UAE and able to work on-site at Dubai Industrial City.

What We Offer:

• High-impact brand management position with a globally recognized fragrance enterprise in Dubai Industrial City.
• Creative, inspiring, and fast-paced commercial marketing environment.
• Competitive monthly compensation package in the UAE.