Social Media Buyer (Real Estate) – Abu Dhabi, UAE | City Plaza Real Estate

🔹 Key Responsibilities:

• Campaign Strategy: Plan, launch, and manage high-performing paid campaigns across Meta (Facebook/Instagram) and Google Ads to drive real estate inquiries.
• Performance Optimization: Continuously monitor ad sets, adjusting bids, audiences, and creative assets to maximize ROI and lower the Cost Per Acquisition (CPA).
• Lead Quality Management: Collaborate with the sales team to analyze lead quality and refine targeting parameters based on real-world conversion data.
• Budget Administration: Manage monthly advertising budgets effectively, ensuring optimal allocation across various property listings and projects.
• A/B Testing: Design and execute rigorous split-testing for ad copy, landing pages, and lead forms to identify the most effective conversion drivers.
• Data Reporting: Generate weekly and monthly performance reports, providing actionable insights and data-backed recommendations to management.

🔹 Requirements:

• Hands-on Expertise: 3 to 5 years of demonstrated experience specifically in social media buying and performance-driven digital marketing.
• Technical Mastery: Expert-level command of Meta Ads Manager and Google Ads (Search, Display, and Video).
• Sector Experience: Prior exposure to Real Estate marketing campaigns in the UAE is highly preferred and will be a significant advantage.
• Market Knowledge: In-depth understanding of the UAE property market trends and regional buyer behaviors.
• Education: Bachelor’s degree in Marketing, Media, Business, or a related field.
• Analytical Skills: Strong ability to interpret complex datasets and translate them into strategic campaign adjustments.

What We Offer:

• High-Growth Environment: Work for a growing real estate firm in Abu Dhabi, a hub for major property developments.
• Strategic Ownership: Take full control of the paid media strategy and witness the direct impact of your campaigns on sales.
• Professional Atmosphere: Join a results-oriented team that values data, innovation, and measurable success.
• Compensation: Competitive monthly salary of AED 5,000 to 1,000, tailored to your 3–5 years of performance marketing expertise.