Sales Supervisor – FMCG
Company Overview:
Al Ahlia Beverages LLC operates as the prominent bottling, sales, and distribution franchise network for Coca-Cola brands across the United Arab Emirates. The organization oversees massive FMCG supply chains, high-capacity commercial inventory lines, and comprehensive regional retail partnerships, keeping a dedicated focus on market penetration, quality execution, and structured resource alignment.
Job Description:
We are seeking a results-driven Sales Supervisor to guide territory distribution pipelines and optimize field channel presence for our beverage division. Operating across active regional distribution paths, this full-time field role centers on directing van sales routes, tracking retail account metrics, and monitoring merchandising execution under our centralized commercial management framework.
🔹 Key Responsibilities:
- Supervise and lead a dedicated team of front-line field sales representatives inside designated market territories.
- Plan, organize, and execute daily route rides and retail market visits to maximize overall coverage efficiency.
- Monitor territory conversion sheets and ensure consistent achievement of monthly and quarterly volume targets.
- Develop, log, and expand strong commercial connections with retail outlets, traditional wholesalers, and key client groups.
- Enforce strict on-shelf product availability, optimal brand visibility, and corporate merchandising layouts in the field.
- Track competitor distribution tactics, observe price changes, and report insights back to marketing directors.
- Train, mentor, and evaluate junior sales personnel to lift individual target conversion levels and field discipline.
🔹 Requirements:
- Bachelor’s degree or an equivalent accredited commercial qualification.
- 4 to 5 years of solid, successful sales experience directly inside the FMCG beverage or soft drinks sector.
- Previous professional experience in a supervisory, route captain, or field team leadership role is mandatory.
- Deep operational knowledge of the UAE traditional trade channels, modern retail lines, and route distribution mechanics.
- Strong leadership, commercial negotiation, and route management skills paired with a target-focused mindset.
- Proven capacity to manage field operations under pressure and analyze target performance logs systematically.
What We Offer:
- Competitive baseline salary structured between AED 5,000 and 7,000 based on FMCG channel management capabilities.
- Opportunity to build corporate leadership milestones alongside a world-class global beverage franchise ecosystem.
- Stable career development paths integrated into our extensive regional sales and distribution frameworks.