Marketing Manager
Company Overview:
Yusr Pay is a fast-growing, innovative financial technology corporation operating within the digital commerce ecosystem of the United Arab Emirates. The enterprise specializes in scalable Buy Now Pay Later (BNPL) integrations, digital payment applications, and SaaS financial pipelines, maintaining a committed focus on accelerating merchant network acquisition, strategic commercial alliances, and seamless point-of-sale customer conversions.
Job Description:
We are seeking a highly skilled and tactical Marketing Manager to direct our B2B lead generation networks and partner enablement frameworks from our corporate hub in Dubai. Operating as a core driver within our growth division, this full-time on-site role focuses on developing merchant engagement programs, launching cross-channel digital campaigns, and structuring high-performance sales collateral under our centralized operational management framework.
🔹 Key Responsibilities:
- Lead end-to-end B2B demand generation programs and multi-channel merchant acquisition marketing initiatives.
- Develop, outline, and execute corporate partner enablement structures and strategic co-marketing campaigns.
- Create high-impact B2B sales collateral, product activation toolkits, and promotional marketing templates.
- Collaborate closely with internal sales and technical operations teams to align pipeline outreach with company benchmarks.
- Manage external creative agencies and coordinate full-cycle promotional launches across multiple communication media.
- Analyze live campaign conversion metrics and pipeline data points using advanced web analytics dashboards.
- Support corporate brand positioning efforts within the regional financial services and digital commerce sector.
🔹 Requirements:
- 5+ years of verified, hands-on professional experience directing B2B marketing channels or growth generation.
- Minimum 2 years of successful strategic marketing or brand management experience inside the UAE or GCC markets is preferred.
- Bachelor’s Degree in Marketing, Business Administration, or a closely related commercial track is preferred.
- Advanced proficiency navigating automation and analytics dashboards such as HubSpot, Pipedrive, and Google Analytics.
- Deep knowledge of full-cycle campaign execution, B2B pipeline funnel structures, and high-growth SaaS environments.
- Prior experience working within a fintech, BNPL, or payments framework is highly valued; Arabic fluency is an advantage.
- Excellent verbal and written presentation abilities, numerical analytical capacity, and strong cross-functional teamwork skills.
What We Offer:
- Competitive baseline salary structured between AED 5,000 and 7,000 based on B2B campaign tracking expertise.
- Direct path to steer growth strategy inside a highly stable, venture-backed financial technology company.
- Structured skill enhancement tracks and career development routes connected to our expanding regional sales and marketing systems.