Digital Marketing Assistant
Company Overview:
MAPYR is a fast-growing digital distribution and e-commerce growth agency based in Dubai, UAE. Specializing in direct-to-consumer (D2C) brand expansion, digital media performance, and omnichannel retail solutions, the company drives scale and online customer acquisition for leading global and regional consumer brands across the GCC.
Job Description:
The Digital Marketing Assistant will plan, execute, and optimize multi-channel performance media campaigns across digital platforms. Operating out of our Dubai office, this data-driven specialist will manage Meta, TikTok, and Google advertising funnels, oversee conversion tracking setup via GA4 and GTM, collaborate on high-converting creative assets, and build performance dashboards to maximize ROAS and e-commerce revenue.
🔹 Key Responsibilities:
- Plan, launch, and optimize paid advertising campaigns across Meta and TikTok platforms.
- Manage Google Ads campaigns, including Search, Shopping, Performance Max, and YouTube.
- Develop keyword strategies, optimize product feeds, and manage campaign budgets.
- Monitor campaign performance using key metrics such as ROAS, CAC, CTR, and CPM.
- Build performance reports and dashboards to support data-driven decision-making.
- Collaborate with creative teams on high-performing ad creatives and user-generated content (UGC).
- Support conversion rate optimization (CRO) initiatives through continuous testing and analysis.
- Ensure accurate conversion tracking and campaign measurement across platforms.
🔹 Requirements:
- Bachelor’s Degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
- 1–3 years of hands-on performance marketing experience in D2C or E-Commerce environments.
- Proven expertise running paid campaigns across Meta Ads, TikTok Ads, and Google Ads platforms.
- Hands-on technical familiarity with Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Merchant Center, and Shopify.
- Solid knowledge of D2C marketing funnels, attribution frameworks, pixel implementation, and creative A/B testing.
- Strong analytical mindset with high proficiency in Microsoft Excel or Google Sheets.
- Excellent communication and problem-solving skills with the ability to thrive in a fast-paced environment.
What We Offer:
- An exciting career platform in the performance marketing and e-commerce space in Dubai.
- Dynamic, fast-paced, and innovation-driven corporate culture.
- Competitive monthly compensation package with structured avenues for career progression.