Growth Marketer – United States, REMOTE | Obble

Company Overview:

Obble builds innovative B2B software solutions, helping businesses scale through strategic inbound growth, engaging content, and data-driven marketing experiments.

Job Description:

The Growth Marketer will own inbound growth channels, drive brand awareness, and create meaningful connections with agency owners and recruiting leaders through targeted content and campaigns.

Key Responsibilities:

• Own inbound growth channels, including website content, search performance, and email marketing campaigns.
• Create high-quality content by engaging with recruiters and industry professionals to understand their challenges.
• Develop and execute growth experiments with clear objectives, expected outcomes, and performance analysis.
• Build launch strategies for LinkedIn and relevant online communities where staffing professionals engage.
• Monitor marketing performance metrics and identify opportunities for improvement.
• Test, analyze, and optimize campaigns based on measurable results.
• Develop strategies to increase brand awareness and attract potential customers.

Requirements:

• 2+ years of experience in growth marketing or content marketing for a B2B software product.
• Strong writing skills with the ability to create valuable and engaging marketing content.
• Ability to use analytics to identify meaningful trends and distinguish real opportunities from noise.
• Experience creating content strategies and managing inbound marketing channels.
• Strong understanding of B2B audiences and customer-focused marketing.
• Strong knowledge of SEO, content marketing, email marketing, and growth experimentation.

What We Offer:

• Opportunity to shape growth strategies in a fast-paced B2B software environment.
• Remote work flexibility with ownership of impactful marketing outcomes.
• Competitive compensation package and continuous professional growth.