PR & Creator Relations Executive
Company Overview:
YABA by Chef Shaheen is a renowned modern Iraqi dining concept situated in Dubai, UAE. Created by famous culinary figure Chef Shaheen, the restaurant delivers an innovative culinary experience blending authentic Middle Eastern flavors with contemporary gastronomy, captivating food enthusiasts and media outlets across the region.
Job Description:
The PR & Creator Relations Executive will elevate brand awareness, drive influencer collaborations, and manage media outreach initiatives. Based in-person in Dubai, this creative marketing professional will nurture journalist relationships, coordinate influencer campaigns and media events, secure industry award recognitions, track PR campaign performance/ROI, and foster strategic partnerships to strengthen brand reputation.
🔹 Key Responsibilities:
- Develop and maintain strong relationships with journalists, editors, and media organizations.
- Identify and manage opportunities for industry awards and brand recognition.
- Build partnerships with influencers, content creators, and brand ambassadors.
- Plan, coordinate, and execute influencer marketing campaigns and media events.
- Monitor campaign performance, media coverage, and evaluate return on investment (ROI).
- Explore strategic partnerships and collaborations that enhance brand visibility.
- Support initiatives that strengthen the company’s reputation and public image.
🔹 Requirements:
- Bachelor’s Degree in Marketing, Public Relations, Communications, Journalism, or a related field preferred.
- Excellent written and verbal communication abilities with strong storytelling skills.
- Demonstrated expertise in media relations, influencer management, and campaign tracking/ROI analysis.
- Strong relationship-building, networking, and event coordination capabilities.
- Ability to manage multiple brand initiatives simultaneously within project deadlines.
- Passionate about hospitality, digital media trends, and brand growth.
What We Offer:
- A creative and dynamic PR role within a celebrated culinary brand in Dubai.
- Vibrant, fast-paced, and collaborative marketing environment.
- Competitive monthly compensation package with standard statutory benefits under UAE Labour Law.