Sales Executive – Dubai, UAE | Safco Fresh

Company Overview:

Safco Fresh is a division of Safco International, a major food distribution and wholesale group in Dubai, UAE, specializing in sourcing and delivering premium fruits, vegetables, and fresh produce to the hospitality and foodservice sectors.

Job Description:

The Sales Executive will drive business growth, expand client networks across hotels, restaurants, and catering companies (HoReCa), conduct client visits, and manage sales of fresh fruits and vegetables in Dubai and across the UAE.

🔹 Key Responsibilities:

• Develop new business opportunities within the Foodservice and HoReCa sector.
• Manage and strengthen relationships with existing customers.
• Achieve assigned sales targets and contribute to business growth.
• Identify customer requirements and recommend suitable fresh produce solutions.
• Conduct regular client visits and maintain a strong market presence across the UAE.
• Prepare sales reports and monitor market trends to identify new opportunities.

🔹 Requirements:

• Bachelor’s Degree or Diploma in Business Administration, Sales, Marketing, or a related field.
• Proven sales experience in Fruits & Vegetables / Fresh Produce within the UAE HoReCa sector.
• Established network with hotels, restaurants, catering companies, and foodservice clients.
• Mandatory valid UAE Driving Licence.
• Strong communication, negotiation, and business development skills.

What We Offer:

• Dynamic commercial sales role within a premier food distribution enterprise in Dubai.
• Competitive monthly salary with performance-based sales incentives.
• Supportive, fast-paced, and professional work environment.