Senior Social Media & Content Specialist
Company Overview:
Al Safadi is a premier, highly successful upscale culinary hospitality brand, multi-location restaurant network, and leading Lebanese leisure dining solutions provider expanding its high-performance digital marketing divisions across Dubai, United Arab Emirates. Built upon authentic epicurean traditions, exceptional consumer experiences, and progressive brand storytelling, the enterprise operates prominent luxury food and beverage locations, governs comprehensive lifestyle marketing portfolios, and ensures total operational alignment with municipal commercial hospitality regulations and international branding benchmarks.
Job Description:
We are executing a strategic creative appointment within our corporate marketing division and are seeking an experienced, highly motivated Senior Social Media & Content Specialist to govern digital communication pipelines and direct multi-platform content creation pathways in Dubai. Built for visionary media specialists who possess an advanced command of consumer engagement mechanics and excel at formatting premium brand assets, this full-time role focuses on accelerating audience growth speeds, auditing platform engagement logs, and maximizing digital outreach traction under our integrated operational management framework.
🔹 Key Responsibilities:
- Develop, style, and execute innovative social media marketing strategies across multiple high-impact public channels.
- Create high-fidelity digital assets, articulate engaging copy, format targeted captions, and direct original visual storytelling concepts.
- Manage comprehensive, multi-brand content calendars to guarantee consistent, timely delivery of institutional messaging runs.
- Monitor, audit, and compile detailed performance summaries tracking reach, interaction metrics, and audience conversion curves.
- Collaborate seamlessly with central marketing coordinators, graphic designers, and culinary operations units to maximize campaign metrics.
- Track real-time digital marketing trends, tracking channel algorithm shifts and emerging platform feature updates continuously.
- Support external influencer collaborations, handle direct public community relations, and coordinate strategic lifestyle partnership portfolios.
- Enhance public audience retention scores and actively protect the organization’s overarching luxury digital brand identity.
🔹 Requirements:
- Bachelor’s Degree in Marketing, Communications, Digital Media, Journalism, or a closely matching accredited business discipline is preferred.
- A minimum of 5 years of successful, verified professional experience handling multi-platform social media management, creative campaign development, and content creation profiles.
- Advanced data literacy with practical proficiency deploying content calendars, performance analytics tables, and engagement tracking models inside dedicated platform suites and Microsoft Excel.
- Deep, comprehensive operational knowledge across the following digital media sectors:
- Social media strategy configuration, lifestyle copy editing, and luxury consumer brand positioning.
- Platform operations and core algorithms governing Instagram, TikTok, Facebook, and LinkedIn networks.
- Influencer selection parameters, contractual partnership modeling, and public relations tracking.
- Data analytics tracking software, community engagement metrics, and conversion analysis practices.
- Outstanding verbal and written English communication habits paired with an exceptionally creative mind and sharp, data-driven problem-solving skills.
- Demonstrated capability to multitask effectively within high-volume environments and deliver finished materials under tight publication deadlines.
Preferred Qualifications:
- Prior successful branding or content deployment experience within the premium hospitality, F&B, lifestyle, or retail sectors will be treated as an elite operational asset.
- Professional copy writing fluency or strong conversational communication skills in the Arabic language is considered an advantage.
What We Offer:
- Competitive baseline fixed salary package structured from AED 5,000 to 6,000, determined entirely by past creative portfolio audits, copywriting scenario defenses, and data checking trials.
- An elite opportunity to assume complete operational ownership of premium lifestyle narratives and build an expansive digital media profile with a hospitality market leader.
- Stable, long-term commercial career paths supported by expanding restaurant networks and active internal recruitment channels for creative sales jobs support and multi-channel marketing leaders.