Marketing Specialist (Social Media & Paid Ads) | Abu Dhabi, UAE | Leading Real Estate Firm

🔹 Key Responsibilities:

• Platform Management: Lead and scale the company’s social media presence across Instagram, LinkedIn, and TikTok to drive brand authority.
• Paid Campaigns: Plan, execute, and optimize multi-channel paid ads on Meta Ads and Google Ads, focusing on lead generation for property listings.
• Content Creation: Design engaging visual assets and short-form video content tailored for high engagement and property showcases.
• Performance Analytics: Track, analyze, and report on campaign KPIs, providing actionable insights to improve conversion rates and ROI.
• Strategic Alignment: Collaborate with the Sales team to ensure marketing efforts directly support revenue and inventory goals.
• Trend Monitoring: Stay updated with the latest social media algorithms and real estate marketing best practices in the UAE.

🔹 Requirements:

• Experience: 1 to 3 years of proven experience in social media management and performance marketing (Paid Ads).
• Technical Proficiency: Hands-on experience with Meta Business Suite, Google Ads Manager, and creative tools like Canva or CapCut.
• Sector Knowledge: Prior experience within the UAE Real Estate industry is a significant advantage.
• Mindset: Creative thinker with a strong analytical foundation and a results-oriented approach.
• Communication: Strong English communication skills; bilingual (Arabic/English) is a plus but not mandatory.
• Education: Bachelor’s degree holder in Marketing, Digital Media, or a related field.

Why Join This Team:

• Dynamic Growth: Be part of a fast-moving real estate firm during a major expansion phase.
• Creative Autonomy: Take full ownership of social media and paid advertising strategies.
• Professional Impact: Directly influence the company’s digital footprint and lead pipeline.
• Compensation: Monthly salary of AED 5,000 to 6,000, tailored to your digital marketing expertise and previous campaign success.